Senin, 30 Maret 2009

People's Interest as a Business Wrap-up

"If you say something difficult to someone then ungkapkanlah with interest as the expression. Rose red is a sign of love for the current surge. "Classic phrase we always hear this.

To go to a metropolitan city of Medan city are now rapidly developing, especially in case 2, ie, shopping centers and city parks are decorated lamp and various kinds of be-an-interest in almost all corners of the city. But we know from where the flowers come from?

If we pass from Medan to Lubuk Pakam around the border between the city Medan Deli Serdang regency on the distance of 14 KM from the center of Medan on the right the left the road we will see a row of trees flower seller along approximately 2 KM range of road. More more exciting when we go to the alley alley on the left side of the road, that is, the gang Darmo, Madirsan and Resources, located in the village of Sari Bangun, Tanjung Morawa district Deli Serdang district, North Sumatra. "Usually if mothers come here directly hysterical, after the mouth is always quarrel with her husband because they do not want to go home - because they do not want to leave this place - when they shop or just to see some interest" Edianto Sihite Words (33), which has started flower business since 10 March 1980 together with her parents by the name of the business Hotma's.

That the public interest against the interest as the symbol of beauty, love, to-elokan colors etc..

On 3 Gang is located approximately 400 families of the pitch of his life cultivating and selling trees flower, the number of workers with at least 4 people per household-the flower. Thousands of plant species and types of flowers can be purchased here, among other flowers Rose / Rose, Asoka, Ekorbia, Cemara, Cikloka, Palm, Tanjung, Akasia, Tripayung, Bamboo conditioning, Batavia, Molina, Tricolor, Bougainville, Beringin, Melati, fern, Sikas, Serut, Dll. With the price also varies, ranging from the price of silver up to a thousand for ten million. Held by the highest price Cemara Serut Shrimp and trees, which had already been (and was already established in accordance with the desired beauty) price reaches 10 million.

Not only people who came on foot to buy the flowers, the luxury-car line was along the path to select the most preferred flowers and didiamkan, even, according to Edi, flowers from here is also sent to Berastagi (known as the city's interest in the origin North Sumatra), the City of Medan, Dumai, Perapat Rantau, Kota Pinang, Pekan Baru, Jambi, Batam, Padang, Aceh, and exported to Thailand, Singapore, Malaysia, Japan and China. "Every day not less than 2 flower truck that came out of here, not to mention the people who take interest with the car pick up." Connect Edi.

"Round-money per day to reach hundreds of million rupiah." Mutually Wagiran, Secretary Bangun Sari Village. However, no data are owned by the village on the amount of detail how many ornamental plants that flower out of the village and the amount of money into the village each month. "Usually, the buyer or buyer contract manufacture garden come directly to the flowers, so that we can not record how much the average interest rate of exit and entry of the unit of money." Add Wagiran.

To local demand in North Sumatra large party is usually used for the hotel garden, plaza, luxury homes, government offices, private sector and the greatest in the last 2 years this is for the garden city Medan. The businessman interest here other than to provide various types of interest also has the design expertise of a small garden gained from training the government, most of autodidact learning or sharing experiences among the flowers. Flower cultivation in the village was started by someone who bermarga Sihombing in the 1980s.

"Year 90's I had 3 days of training can be of Agriculture Deli Serdang district with administrative & bookkeeping business, motivation, cultivation of technical interest include cloning, fertilization, pest continuation & handling, and marketing materials & how to determine the price." Words Anton Sihombing (40), who has been cultivating flowers menggeluti since 1990s with a capital of 25 million rupiah ditabungnya of staff working as a plantation in Pekan Baru, before he dive into the world of flowers.

"We look forward to the government so that if there is a tender for the execution of large projects garden-large can terdistribusi well. That is our interest that the small can is also a sizeable deal. Now we never get the bulk project, only expect from a buyer for the consumption of household decoration. "Anton hope all complain. "The project is helping us because if there is a garden project execution and execution cost of providing interest permeter reach Rp 150,000, -. Imagine if I can bulk of the city parks along the 1 km? "Add Anton.

Various methods used by the campaign, who have participated in exhibitions interest, both locally in North Sumatra and in the national level, some are already mempulikasikan through its website.

"But at 3 weeks of late consumers is rather quiet, probably because so many people who donated money to the Tsunami Disaster in Aceh, so while they do not terfikir to buy flowers. But about 2 more years if the people of Aceh definitely need to start flower garden to the house. "Add Edi gag while.

Edi brothers have 8 people, 6 people have completed the sarjananya at universities in various places in Indonesia, and 2 other sisters who are undergoing study. Bachelor's economy from one of the universities in Singapore is never wander to work as a staff Plantation in Bengkulu, but other than income reasons, he also feels bakatnya since junior high school sitting in the seat, in the cultivation of flowers. So that in life he returned to the flower garden of his family, even though he had opened a motorcycle showroom in the city of Medan, but he will be back in the flower business.

Obviously, here in the small business also showed kebiasaannya. Any other business-appear, that is, the business of making or fitting flower pot made of cement and made of the land (such gerabah). "There are more than 30 industries to the home flower pot that grows in the village of workers with at least 6 people each 1 home industry and some of them bring in experts from Central Java." Words Wagiran pack.

In addition to the home industry flowerpot also show more than 10 joint workshop of the steel pot rack unanimously established terraced levels to prepare a pot of flowers. Bengkel las also absorb labor in 2 to 4 people per-bengkelnya.

Who Produce Flower?

3 of the gang called, if we want to go much further in, still in the same village, there are approximately 80 families of farmers who can be called a producer flowers this.

"We do the main flowers that are sold by traders who have interest in the corridor Darmo, Madirsan, Resources and the existing traders in the street Medan - Tanjung Morawa." Udin Saragih Words (32), scholar jebolan economic Sisingamangaraja University (USI) XII, Medan.

Together with his wife, Udin manage the land in 1600 M disewanya worth Rp 200,000, - to develop a special pertahun rose (rose). On the ground to build this Udin 5 sungkup (plastic house - a house of glass - the size, width 2 length M 7 M 1.5 M and higher) that is able to accommodate 5000 polybek (such palstik berdiameter 5 cm soil contains humus that is ready to be planted stek stem roses).

With the failure rate 10%, within 2 weeks stem roses that have grown can be sold on the traders that the price varies depending on the type; Mawar Merah Medan and Rp 100/pohon White Rose, Baby Rose with a small flower rose Rp 175 / tree, the Red Rose Heart (original cultivation of Bogor) 225/pohon Rp, Rp Ivory Roses Yellow 350/pohon, Malaysia Roses (yellow color, the culture of Malaysia) Rp 500/pohon, Holand and Roses Roses Batik (colors, such as batik) 1000/pohon Rp.

Usually, the price rose higher than the original because budidayanya far because the level of difficulty mengurusnya. "If the rainy season, even many who do not grow roses, while the summer even if it grows and the level of failure is lower." Udin words.

Although the level of producer prices so low but do not wonder if we want to buy it in the street Medan - Tanjung Morawa price can rise 10-fold, and even roses Holand Batik costs could reach Rp 25,000, - up to 35,000, -. This is because the producers are very hidden, covered by oil palm plantation and a separate valley used by farmers to raise rice, up-to people around the city of Medan rarely know.

However, from 5 sungkup Udin have a rotation every 2 weeks it can generate Rp 5625000, - with a capital expenditure, outside of energy, approximately Rp 500,000, - which consists of; polybek wage of Rp 8, -/satuan, fertilizers, vitamins , fresher, and anti-pest.

Iswan Kaputra
Social workers in BITRA Indonesia, Medan & Chairman of the General Society Forum Labuhan Batu (FORMAL).

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